Learn to handle rejection. There’s no easy way to do this, especially if you’re cold calling. It’s contrary to human nature to be happy when people say no to us, and that’s why selling is a unique challenge. The secret to success is patience, persistence and professionalism.
Develop the Power of Enthusiasm. Up-beat energy is the key to all selling. It sends out positive vibrations and a feeling of excitement. This puts your client into a “buying mood”. Enthusiasm generates an air of expectation, a sense that “things are happening” for the client in relation to the product. Enthusiasm makes people want to join the party, to take action, and to buy.
Ron G Holland - UK's Top Biz Guru
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