1) You can start up a consultancy business without capital.
This is possible to do, but having some capital, even a tiny amount, can be of great gain. Add an element of clout and credibility by having some capital available to you.

2) No selling involved.
Consultancy is a service that one SELLS to other people, firms or companies. If you have the rapport, empathy, personable skills and like-ability factor, then you will more than likely make the sale then those that do not have the skills. However, not having those skills mentioned previously, is not the end of the world, as they are skills that can be learned. As small business coach Ron Holland says, ” good salesmen are much much better consultants than people who can’t sell the job”.

3) Consultancy can’t be sold over the telephone.
This is possible and happens all the time. Many big consultancy firms who have call centres with phone operators do so to make that first point of contact, and having the articulation, the firm grasp of your niche and a good sales pitch ability, means that the sale can be completed over the telephone.

4) Become a consultant and the big money will come flooding in.
There are many consultants who do a fantastic job but do not earn fees which are reflective of all that hard work. Simply becoming a consultant does not entitle one to the big bucks. Finding that niche that you can add value to, brings joy and is profitable is the secret.

5) The market is saturated.
With the consultancy business worth 12 billion a year, and growing here in the UK, there is plenty of room for existing and new consultants. Another secret , however, is to find your own particular, specific niche.

6) No travel involved.
If you are not willing to travel to clients who have been qualified, then remember that there will be other consultants who would be willing to. However, the prospect of travelling the world as part of your consultancy can be quite exciting, meeting new people, cultures and places, although this may not always be the case.

7) Anybody can do it.
This is both true and false. You may be wondering , after having set up your consultancy business, why big money, even smaller, is not coming in. It may be because of your “tool kit”. This would be things like your mindset or your presentation skills. These would need to be developed and up-to scratch, If they are not so already, allowing your consultancy to be more marketable. Anybody can do consultancy, but a plan and focused thought is required .

You can only earn big fat fees if you work for one of the big top 6 consultancy firms.
This is untrue as it is very possible to make the money you want in niche market consultancy. There are people who have made millions in such consultancy.

9) You need back up staff, support and back office people. This is something that is not true as it is more than possible to do many things on your own. Obviously, having this can lead to improved business growth, but definitely do consider whether having this support structure in place is increasing/draining your overheads. Perhaps a high overhead cost could be a result of something like back room support, and a exercise in cost cutting my be needed.

10) Accountants make good consultants.
This is not necessarily true for all accountants, but the ones that do well are those that having honed their accountancy skills, have also hone other relevant skills. This therefore makes them ideal consultants.

11) It’s impossible to get into big companies if your a small consultancy practice.
The practice of warm recommendations, due to things such as social media , plays a big part in helping you get connections with those important people, not just the “gatekeepers”, so to say.

12) Sex matters.
It matters not, women, like men, can make for brilliant consultants. The key to remember is to play to your strengths, and look for those opportunities, regardless to who you are.

13) Age matters.
Again this is similar to point 12, the skills, attributes and what the person brings matters the most. Perhaps, one thing to consider, if you are a young person , getting a mentor maybe ideal, to give you that boost not only in business but also in life.

Hi Ron,
What I am trying to get at is $250 to $300 a day via Clickbank plus $5k a month in my paypal account, all generated online.
Instead of drilling down, I find my mind wandering off to any far-flung corner as long as it hasn’t got much to do with money.
There is definitely some avoidance scheme going on. I have no idea how I can get a handle on it. It is something I don’t see, hidden in my blind spot. And because I don’t see it I can’t deal with it. Please help John Coombes, CA

Here are a few ideas:
Visualise and apply the following:
What you are spending the $5-6k a month on. See yourself making those purchases. Try to actually feel how great it is to pay the rent and bills and maybe some extras out of earned cash flow and revenues.
Also make list of maybe about ten products you have floating around both consciously and subconsciously and play around with your visualizations ‘seeing’ which one of those really surfaces as the product you want to write, build and develop.
Visualise some great copy that you yourself actually write. Write this up, polish it and visualize lots of people sending you money. THEN develop the product to suit the copy.
If what you are doing is not working, all you’ll get is more of the same, so DO SOMETHING DRAMATICALLY DIFFERENT with your visualizations and your mind!
Spend a little time playing around with visualizations that are nothing to do with the Internet. I still think off-line activities may prove to bring in the $6k a month – or maybe a combination of online and offline. Don’t get stuck in a tunnel vision mode of something – especially if it isn’t working. Snap out of it! You can come back to ‘Internet Riches’ once you have started generating cash flow from other actives, then you’ll be coming from a position of strength
Since you have an aversion to ‘visualizing money’ try visualizing some great fun activities, luxuries and products and things that you want for yourself and family.
Read The Eureka! Enigma again and again. It is not a book to be read once, it needs to be studied!
Speak soon, kind regards,
Ron

Ron,
I have followed your philosophy for many, many years. I have had more eurekas than I can count, and some were VERY BIG ideas. However I am struggling with the action side of things, and find my self destruct mode still comes to the fore no matter how hard I try to act on my visualisations. Is there anything I can do to ensure that my activity levels are high and constantly moving me toward my goals. Those snakes are always ambushing me!!  Jason Kendrick MA

To my mind this is a very articulate letter and raises quite a few issues, that I feel if addressed properly and honestly will answer this type of question. My first point is did the BIG ideas just come or did they come as a result of deliberate programming of the biocomputer? Once the BIG idea came, as with any BIG idea you need to break it down into the small of components, the same as Alan Turing used to do with Algorithms, until they it can be no further divided. Once you have broken it down you then need to visualise the smaller components.

You already know that I love the expression ‘If you keep doing what you are doing you’re going to get more of the same. Some serious analysis of what you are doing needs to be done and then you need to alter both your conscious thinking and biocomputer thinking (subconscious thinking) dramatically. A good starting point would be to set one relatively small goal and focus on this with all the ‘visualization power’ you can muster, until you have impregnated the neurons in your biocomputer at a cellular level and try to materialize one small goal. You’ll know when you have inserted this program properly because you’ll start getting Colossus Output, ideas that really do work and can be implemented with the resources that you already have to hand. The right idea always bring with it the impetus to action because the right idea is so obviously right and simple to implement. The key objective here is to prove to yourself you can program and make your biocomputer work at will, creating Eurekas! on Demand. It sounds to me as though you have read the book but not studied it. Once you really study it you’ll realize this is a step-by-step guide for unravelling the exact same problem that you describe. Hope this helps – speak soon!

Many people live their entire lives blocking out their feelings because they have been hurt or don’t want to be let down. They live lives of quite desperation. However, with a little effort you can block out negative feelings and deliberately train yourself to flood your neurons, at a cellular level, with positive emotions. I never said it was easy, but it’s a trick you can play on the mind. The more you practice the habit, the more positive thoughts you create in your mind and eventually thinking positively happens automatically. The Eureka! Enigma philosophy is unique in so far as it shows how, in great detail, to harness both negative and positive emotions. On another topic, did you see the Mail on Sunday at the weekend? Big article about Michael Kraftman (Getoptics) who is now the biggest retailer of contact lenses online in the UK. (100,000 customers)  I helped Michael raise his first £1.5 million some time back. Great success story – for both of us! In all the time I have known Michael, I have never seen him think negatively, despite having to go through many hoops of fire.